Support the fest
2026 Sponsorship Packages
Emerald Tier (Presenting Partner)
Investment: $6000+ | Limit: 1
Our main festival partner, anchoring your business as a champion of the Hamline-Midway community.
Sponsorship Benefits:
"The Midway Music & Arts Festival, presented by [Your Business]."
Your logo highlighted as presenting sponsor on physical posters, volunteer shirts, and digital platforms.
A custom, highlighted "Featured Destination" pin on the festival map.
Premier table & tent spaces at your choice of locations during the festival.
Verbal thank-yous from the stage right before headlining musical performances. Option for a business representative to give an introduction to the performance of your choice.
A standalone profile on midwaymusicandarts.org and on social media detailing your business's history and local roots.
Ruby Tier (Leading Partner)
Investment: $2,500+ | Limit: 5
High visibility, a great fit for established local spots looking to drive foot traffic, and businesses hoping to increase neighborhood recognition.
Sponsorship Benefits:
Large logo placement on the festival website, group sponsor boards, and volunteer t-shirts.
A custom, highlighted "Featured Destination" pin on the festival map.
Two dedicated social media posts showcasing your business before October.
Sapphire Tier (Supporting Partner)
Investment: $600+ | Limit: open
Perfect for neighborhood spots hoping to attract festival-goers directly through their doors.
Sponsorship Benefiots:
A custom, highlighted "Featured Destination" pin on the festival map.
Medium logo placement on the festival website, group sponsor boards, and volunteer t-shirts.
One dedicated social media post showcasing your business before October.
Topaz Tier (Community Partner)
Investment: $250+ | Limit: open
Get on the map and show neighborhood pride.
Sponsorship Benefits:
Sponsor pin on the digital festival map.
Standard logo placement on collective sponsor appreciation signs at info hubs.
Inclusion in a group sponsor thank-you post on social media.
Quartz Tier (Neighborhood Supporter)
Investment: $100+
Individual residents, families, and small businesses who want to help kickstart this inaugural year.
Sponsorship Benefits:
Your name, family name, or business name listed on the "Neighborhood Supporters" wall on our website.
Sponsorship Tier Comparison
| Benefit | Emerald ($6,000) |
Ruby ($2,500) |
Sapphire ($600) |
Topaz ($250) |
Quartz ($100) |
|---|---|---|---|---|---|
| Number Available | 1 | 5 | Open | Open | Open |
| Exclusive Naming Rights | ✓ | — | — | — | — |
| Festival Map Integration | Main Anchor | Featured Pin | Featured Pin | Sponsor Pin | — |
| Logo/Name Promotion | Top Logo | Large Logo | Medium Logo | Standard Logo | Text Only |
| Social Media Exposure | Full Campaign | 2 Dedicated Posts | 1 Dedicated Post | Group Mention | Supporter Wall |
Custom & à la carte Options
If you want to mix and match or fund a specific part of the festival, we are happy to build a package that fits your exact goals.
Official Map Sponsor ($2,000): Every attendee will look at the map as they navigate the neighborhood. Own the exclusive branding on the map border.
Volunteer & Artist Lounge ($1,500 + In-Kind): Cover the food, drinks, or space for our crew and musicians. Your branding will feature in private break areas.
In-Kind Partnerships: Run a print shop, bakery, design studio, or tool library? We gladly accept goods and services in exchange for equivalent tier benefits.
Have something else in mind? If you have an idea for an activation or an asset you’d like to sponsor that isn't listed here, let us know! Get in touch and we’ll be happy to work together to build a custom sponsorship package that perfectly aligns with your goals.
Why Join Us as a Sponsor?
A Proven Track Record: We Know How to Draw a Crowd
When the Hamline-Midway Coalition (HMC) hosts an event, the neighborhood shows up. We are a trusted partner with a long history of creating celebrated community gatherings. Our 2025 Annual Meeting and Neighborhood Celebration drew about 500 neighbors alongside the Mayor-elect, a City Councilperson, two Ramsey County Commissioners, and a State Senator. Our neighborhood ice cream socials regularly attract over 400 community members. People know that if HMC is running the show, it is going to be a fantastic time.
Local Reach & Visibility
Partnering with us puts your brand directly in front of an engaged, loyal, local audience. As a sponsor, your business will tap into our established promotional network, including:
2,500+ Engaged Email Newsletter Subscribers
4,000+ Active Social Media Followers
20,000+ Local households via circulation in the neighborhood’s community newspaper
Thousands of Twin Cities residents and visitors flooding the neighborhood over the 3-day weekend.
“Wait, this is the first year... isn't that a risk?”
While the festival itself is new, the team behind it is highly experienced. The Midway is full of artistic and musical talent, and our organizing committee brings decades of combined experience in event production, logistics, community organizing, and arts curation.
The Midway is Booming: Get in on the Ground Floor
Big things are happening in the Midway—and we don’t just mean the giant loon down the street at Allianz Field! This has always been a vibrant, creative, and exciting neighborhood, and a wave of new developments and businesses is only making it stronger. By sponsoring this inaugural year, you aren't just buying advertising; you are securing your legacy. You will always be able to proudly say, "We were supporters from Year One."